Luxury car segment seen from a survey

luxury car segment , seen from a survey

11:35:46 | 27/07/2010

Rate users vote at high levels and rapid growth , luxury cars seem to show the new position .
To the question " Are you using any of its cars ? " and 12 choices , up to 9 hours 30 minutes on 26 / 7 (the circular one month ) , the reader poll on Bloomberg received a total 4724 plus votes .

In particular, Toyota is still the brand ( company car ) when the most popular votes to 1054 , accounting for 22 % rate ; Audi create a big surprise when the second with 761 votes , 16% ; BMW ranked third with 574 votes , 12% , Honda ranked fourth with 397 votes , accounting for 8 % , Ford and Kia together account for 7 % rate respectively with 333 and 332 votes , receiving 301 votes Hyundai , accounting for 6 % , Mercedes received 252 votes , accounting for 5 %, other brands such as GM Daewoo , Nissan , Volkswagen will receive less than 200 votes and the proportion of 3-4 % of the vote remaining ( up rate of 7 % ) were for other brands .

From the above results , can see quite clearly the trend to the throne of luxury car brand , which is typical Audi and BMW , in the community of readers Bloomberg .

As one of its car market entry in Vietnam ( through official channels ) later , but Audi has quickly gained the trust of customers who take only hand side by Lev Toyota brand cars already too familiar in Vietnam South .

Representatives Monday in luxury car segment BMW is also not subject to uncompetitive when accounting for the rate to 12 % vote and ranked at No. 3 .

However, there is a point worth noting is the poll results were not entirely reflected in the rates of people using cars above , but also quite clear about the desire to bring the commercial vehicle owners that effect .

Because few people actually have not carry voting for car brands you love or to buy when conditions that Audi and BMW are two of many goals to be targeted . This phenomenon also explains why carmakers Mercedes is the oldest and largest market share in the luxury car segment in Vietnam again received low voting rate than their two rivals .

It can also be a good suggestion for car firms conducting communications programs to their potential customers .

Besides the trend of the throne of luxury cars is the remarkable success of the brand from Korea . If in a similar poll done by Bloomberg in early 2007 , Hyundai and Kia achieved only vote rate was 2.2 % and 2.3 % in the poll , the percentage of consumers are using used ( or preferred ) rose 6 % and 7 % .

Reality also shows that , within two years , Hyundai and Kia cars with a best- Santa Fe , Genesis , or Morning Getz , Forte ... helped create a movement in the car market in Korea water .

Source: Bloomberg